Exposure is Paramount
I am often asked what my secret is with my art. How I have come so far so fast? This past week I found inspiration for helping my fellow artists while enjoying lunch at a local favorite restaurant.
When I first started my path as an artist I was fortunate to have a strong mentor, Lew Jensen. He was constantly teaching “Exposure, exposure, exposure” I took this to heart and searched diligently for any show and exhibition for submission. I truly believe there is no event too small. Again, exposure is the key. One never knows who will be in attendance at any given venue. Surprisingly, some of my biggest leads and adventures have come from events which many people would not take seriously.
Ask your friends, your relatives, and those you meet with similar artistic interests. Join your city’s arts council. I found numerous leads through civic service and a second benefit is that you will make good friends with similar passions. Don’t spend all your time hiding in your studio. Of course it is important to create, this is our greatest strength. But it is also inspiring to mingle with other creative people. When we get out of our groove, the energy from others can set us back on the path. Your artistic friends can also be a great source of exposure. Instead of thinking of them as rivals, embrace those relationships. If you are offered an exhibit and there is space in the venue, negotiate to include fellow artists you know. For instance, if you are a three dimensional artist you probably do not have a body of work to fill the walls of the gallery you will occupy. Instead of leaving the walls blank or relying on the gallery to deal with that empty space, with the gallery’s approval, extend the offer to a two dimensional artist you know to join your show. to A little reciprocity can take you further than you can imagine. You gain them exposure we all need, and sooner or later the karma will return ten-fold.
I will continue to attend any exhibition I can locate because it has been such a strong foundation for my success and the stories I have lived so far are life changing. All my best and good luck with your artistic future.